When selling cars privately, it helps the buyer if the chemistry is right. If the buyer and seller understand one another well, and there are other emotional factors involved, 61% of European drivers would be prepared to reduce their price a little bit more. Those are the findings of AutoScout24's survey of 45,000 respondents in eight countries: they found 28% of sellers would give their friends or acquaintances a discount, while 23% would give a likeable father or a mother with a family a discount. 7% of Europeans would cut their price if the buyer is young and attractive. Men are particularly vulnerable to external incentives: 12% of men in Germany would come down on price for a young attractive woman, whereas just 4% of German women would. The Dutch and the Spanish in particular tend to stick to their price, however, no matter how pretty the buyer is or how well they know them.
Belgians would rather wash their cars by hand before selling them
Looking after your car can pay for itself, as sellers know too: 51% wash their car by hand before presenting it to a potential buyer. 37% give their traveling companion a professional valeting, 11% make do with a car wash and vacuum cleaner. Professional valeting has not established itself in Germany (27%) as much as it has in Italy (62%). The European champions when it comes to hand cleaning are the Belgians (73%). If they then put their car up for sale, 80% of European drivers say they mention any minor defects conspicuously in the ad and at the sales meeting. Asking questions always pays, judging by the findings, because only then do 16% admit to any minor defects – both men and women.
They sell them and forget them – except the Germans
Emotions don't seem that important once people have sold their own cars: just one in five sellers miss their old friend, although the figure in Spain is 39%. Are people really that cold? One remarkable thing is, 17% of Germans keep something from their old car, like their number plate or a talisman, compared with only 11% of Europeans as a whole.
Survey details: The survey was conducted as part of voting for the 10th Internet Auto Award between 20.10.2011 and 13.01.2012. AutoScout24 surveyed 45,920 users across Europe online in all: 2,241 in Belgium, 15,769 in Germany, 4,022 in France, 12,736 in Italy, 3,510 in the Netherlands, 1,027 in Austria, 725 in Switzerland, 4,135 in Spain and 1,755 without any specific country. AutoScout24 will be happy to provide detailed figures on "Washing cars before selling" and "Sell them and forget them" on request.