München, 01.08.2007

Starting Signal for the Internet Auto Award 2007

  • AutoScout24 is looking for the most popular cars
  • The polls for Europe’s largest European Internet public award in the automotive industry begins on 2nd August
  • Take part at www.internetautoaward.com and win an Audi TT Roadster or a Volkswagen Golf

Munich, 1st August 2007 – The flag falls on 2nd August: Then polling for the AutoScout24 Internet Auto Award begin for the sixth time in a row. As part of the largest Internet public award in the European automotive industry, AutoScout24 is selecting the most popular cars in nine categories using the CAROLINA, the award much-sought after among automobile manufacturers. The special thing about the award: It is purely and simply a consumer award, for which the jury is made up solely of internet users and car drivers. By involving AutoScout24, it is predominantly car drivers who have concrete intentions to buy who are taking part.

What are the favourites in Europe?

An innovation this year: AutoScout24 is taking the CAROLINA over the borders and calling upon internet users in other European countries to select the most popular vehicles of their nation for the first time. For example, users from Italy, Spain, France, the Netherlands and Belgium will be voting along with Austria and Switzerland.

Do the Italians really love Fiat and Ferrari? Do the French really only enjoy driving a Peugeot or Renault? And are the Germans actually completely enthused about Audi, BMW and Mercedes? The first special vote of the nations is taking place to find out. Only votes coming directly from the country involved will count! This provides AutoScout24 with the chance to take a further step in its international direction.

Votes can be cast for the most popular cars until 24th September at www.internetautoaward.com. At the end, the winners of the individual categories will receive the sought-after CAROLINA as a prize and two users will each win a car. AutoScout24 is giving away an Audi TT Roadster 2.0 TFSI* to the value of 40,000 Euro and a Volkswagen Golf 1,4 TSI* to the value of more than 23,000 Euro to two lucky participants.

The Internet Auto Award has established itself as the largest Internet public award in the European automobile industry – over half a million votes last year speak for themselves. Votes were cast in the categories of small car, compact car, middle class, upper middle class, luxury class, vans & compact vans, SUV & off-road vehicles, convertibles, sports cars & coupés. There is a maximum of 20 different cars per category to vote for.

Nominations by standardised guidelines

The basis for the vehicles nominated for the Internet Auto Award 2007 was determined by various statistics and criteria as well as taking into account evaluation scales. For example, the ranking of the most searched for new vehicles and young used cars on the AutoScout24 country sites are included, as well as the number of hits of an article in the AutoScout24 magazine and the weekly AutoScout24 newsletter. These and other criteria were weighed up and assessed in a lengthy process, the results validated as part of a special conference of the AutoScout24 editorial team and product management department before the vehicles were finally nominated by the committee.

CAROLINA as Award

All winners will receive the sought-after CAROLINA as a prize, an unusual trophy which was created especially for the renowned public prize. Today, CAROLINA is the figurehead of the largest European Internet public prize in the automobile industry. As well as the design, the name is also directly linked to the automobile: “CAROLINA” is a word created from the terms “Car” and “Online”.

The Internet Auto Awards take place on 18.10.2007 as part of a ceremonial event in Munich.

* Audi TT Roadster 2.0 TFSI: fuel consumption in l/100km: in town 10.8; out of town 6.1; combined 7.8; CO² emission in g/km: combined 186; Volkswagen Golf 1.4 TSI: fuel consumption in l/100km: in town 8.2; out of town 5.2; combined 6.3; CO² emission in g/km: combined 149

More information about how to take part can be found at www.internetautoaward.com

Contact pour les journalistes

E-mail: presse@autoscout24.be